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PREPPING FOR BLACK FRIDAY & CYBER MONDAY
The opportunity is huge, and so is the competition. How are you going to execute your strategy to ensure sales?

Prepping for Black Friday/Cyber Monday

Let us hit you with a reality check – Black Friday and Cyber Monday (BFCM) weekend is in 3 ½ weeks.

In eCommerce, that is NOT a lot of time at all! Is your website ready for the upcoming rush?

 

In 2021, 18.5 million South Africans participated in Black Friday and Cyber Monday sales. Basically, consumers are planning and prepping for this massive shopping weekend, and as a business owner, you should be doing the same! This blog post is simply to help you figure out how to make this weekend your most successful season ever! Let’s dive right in.

 

Shopper expectations over BFCM weekend

Not only do your customers expect good quality products at worthy discounts – they also expect an easy and seamless checkout journey on your website. Testing that your online host can handle a traffic surge is important. The last thing you want is your site crashing due to an overload of visitors. Crashing leads to lost sales!

Ensure that your hosting plan can cater for high traffic. If you’re unsure about this, contact us! Here at Billie and Code, we offer incredible eCommerce hosting plans that could satisfy your business needs. Besides a smooth UX (User Experience), customers also expect things like free shipping and hassle-free returns, so keep that in mind!

 

Think about mobile-friendliness

If your website is not optimized for mobile, now is the time to fix that issue! Most shoppers shop on their phones while they’re on the go. It’s important that your website offers a quick and easy shopping journey. An unoptimized mobile experience isn’t just a bad mobile experience; it’s a bad brand experience.

 From clicking on your website all the way to checkout, the journey needs to be completely effortless on the shopper’s side. Your checkout process is your moneymaker, so it’s especially important to test this before BFCM weekend hits.

 

Consider your social media platforms

Social media can play a big role in leading shoppers to your website. Take advantage of platforms like Instagram, Facebook and TikTok! Set up social media campaigns early to notify people that your business will be participating in Black Friday and Cyber Monday.

Get creative with your advertising for this huge weekend. Think of how your favourite brands get you hyped up for their sales, and then use the same tactics for your audience.

 

Here at Billie and Code, we understand all the stress that comes with this extremely busy weekend, so we’ve created a checklist to help you make sure that your website is ready to take on Black Friday and Cyber Monday. Download your freebie right here, right now!

Book a 30-min zoom call with us today and get the expert help your brand deserves for Black Friday and Cyber Monday!

Thanks for reading!

Written by: Billie and Code

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