We all know that in today’s day and age everything is online and if you want your brand to flourish then you have to make sure that you too have an online presence. Digital marketing is just as it sounds, it is marketing efforts that utilize the online space and everything that is associated with it.
What are the first steps to take
in creating an online presence?
Starting to take your brand online can feel a little overwhelming at times and have you feeling confused and not knowing where to start. First and foremost is to have a really good logo, that not only represents your brand but that also speaks to your target audience. Once you have that done, move onto the most important part, and that’s creating a website. Whether it is for an online store or for an offline business, to be able to run successful marketing strategies, you need to be able to direct your audience to a targeted place and this is usually your website. Once your website is up and running, GET ONTO THE SOCIALS! Choose the right social platforms that are going to work for your brand. Not all Social platforms are required for all brands. You need to start building up your brand awareness and posting once a week is not going to achieve this for you. You need to be posting often enough for the social algorithms to work in your favour and start pushing out your content. You can also combine these efforts with social media ads to broaden your reach. Once your brand has enough presence, now you can start pumping money into Google ads to maximise your conversions!
How to choose
the right partner?
Some agencies and freelancers promise you the world and then fail to deliver on those promises. We’ve all seen the low prices that some offer and they look extremely inviting, but we urge you to do your research before just going for the lowest price! Choosing the right partner is so important because they are going to be with you through all your growth and you want not only experts in their fields, you want people that you can connect with and that can connect with your brand!
Written by: Billie and Code