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What is
google merchant centre?

Google Merchant Centre is a platform that allows you to control how your products appear online on any Google or Google partner site.

The Merchant Centre is there to have your products shown online without people having to go to your website to view your inventory.

Google merchant Centre has a few options of what information you can show online, however, the most prominent are price, supplier name, product name and product description.

Who is this
platform for?

Do you have an online store? Then this platform was created for entrepreneurs like you!

Why use google
merchant centre?

Well, It’s pretty straight forward really, they have a free listings feature and who wouldn’t want there their products to be showing online for FREE? This Google platform works hand in hand with the SEO on your website and automatically syncs all product information as long as this feature is set up correctly on the backend of your website.

The importance of
Google merchant centre

If you are running any Google Shopping Ads, then this platform will allow you to submit comprehensive and accurate product data.

If you are only after the free listings feature, then this platform allows for a really friendly user journey. Let’s face it, with all the convenience that we have in 2022, why wouldn’t you want to make your customers have a really easy and quick shopping experience? After all, your main goal is to get traffic to your store for conversions.

So what steps do you take to get onto Google Merchant?

First, you will need to create a Google Merchant account

  1. You’ll need a Google account (Gmail)
  2. Go to
  3. Enter your business information
  4. Choose where your customers checkout
  5. Choose your third-party platforms
  6. Choose your email preferences

Secondly, set up your Google Merchant Account

  1. Set up your user roles
  2. Make sure that your business information includes your business address
  3. Verify and Claim your business website URL. Make sure your URL begins with “http://“ or “https://“
  4. Follow the Merchant centre guidelines 

Written by: Billie and Code

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