Case Study: Granny B’s Remarkable Return on
Investment (ROI) in Just 30 Days Using Social
Media (Organic and Ads)

Introduction:
– This client invested R 6900.00 in our service fee.
– This client made a total of R 51 068.40 with a spend amounting to
R 3720.85 in his first month.
– This client’s ROI was 480% in his first month using Paid social ads
as well as Organic social media posts.

Objective:
-Our main objective for this client was to increase sales through Paid
social ads as well as Organic social media posts.

Challenges:
– This client was struggling to get return on his paid social ads.
– He struggled to identify his target audience using paid social ads.
– Organically resonating with your audience can sometimes be
challenging if there is no clear path set out. He was struggling with
that and came to us for guidance.
– He also struggled with time management.

Strategies Implemented:
– Content Transformation:
– Not only did we take a look at his audience, but we took a look
at what the new age responds to.
– We took his content from having no direction to having his
customers know exactly what we want them to focus on and
what actions we need them to take.
– Binge-Worthy, Nurturing Content:
– We started curating his content to be a lot more digestible and
easier for people to understand.
– We used people’s DIY projects to create trust and recognition
around the brand.
– We did all of this in an aesthetically pleasing way to create a
desire for the product.

Compelling Ad Campaigns:
– When creating a desirable ad for this client that would lead to
an increase in sales, we had to focus on what the customers
were looking at on the website.
– This ad was designed keeping an appeal in mind. We used his
colours of product to showcase a looking glass of what people
could expect when they used this product to DIY around the
house.

Results:
– Page engagement increased by 1475.35%
– Post Reactions increased by 570.89%
– Impressions increased by 25.47%
– Reach increased by 12.33%
– Cost per page engagement decreased by -92.79%

Conclusion:
– This client’s goals were reached and exceeded.
– Our strategy for this client has been proven to work and we will
continue to grow on this strategy as our goals are met

Client Testimonial:
If possible, include a testimonial from Client A expressing their satisfaction
and the impact of your services on their business.

Organic Keedz, a burgeoning brand in the organic children’s products industry, approached our social media management team in early November 2022 with a goal to enhance their online presence and engage with a wider audience. Through strategic content revamping and creative campaigns, we embarked on a journey to elevate Organic Keedz’s brand visibility and foster community engagement.

Challenge:
Upon initial assessment, Organic Keedz faced the challenge of limited brand recognition and stagnant growth on social media platforms. Their existing content lacked resonance with the target audience, hindering their ability to expand their reach and drive meaningful interactions.

Approach:
Recognising the need for a comprehensive strategy overhaul, we delved into reshaping Organic Keedz’s social media presence. Our first step involved conducting an in-depth analysis of their target audience, market trends, and competitor landscape. Armed with valuable insights, we devised a multifaceted approach aimed at revitalizing their online persona and driving organic growth.

Strategy Implementation:

1. Content Refinement: We redefined Organic Keedz’s content strategy, emphasizing authentic storytelling and visual appeal. By aligning content with the brand’s values and target audience preferences, we aimed to foster deeper connections and ignite engagement.
2. Creative Campaigns: Leveraging the power of short reels and captivating product imagery, we curated compelling campaigns to showcase Organic Keedz’s offerings in a visually appealing manner. These campaigns not only highlighted the unique features of their products but also evoked emotion, driving resonance with the audience.
3. Community Engagement: Building a sense of community was paramount in our strategy. We encouraged active participation through interactive polls, Q&A sessions, and user-generated content contests, fostering a vibrant online community around Organic Keedz.

Results:
The implementation of our tailored strategy yielded remarkable results for Organic Keedz within a short span of three months:

• 20% Increase in Page Growth: By optimizing content and refining the posting schedule, we witnessed a significant uptick in Organic Keedz’s follower base, reflecting a 20% growth rate.
• Enhanced Brand Visibility: Our creative campaigns and engaging content resonated with the target audience, resulting in heightened brand visibility and increased organic reach across social media platforms.
• Elevated Community Engagement: Through interactive initiatives and community-building efforts, Organic Keedz successfully fostered a thriving online community, characterized by active engagement and user-generated content contributions.

Conclusion:
The transformative journey with Organic Keedz exemplifies the power of strategic social media management in driving organic growth and fostering meaningful connections with the audience. By leveraging creative content, targeted campaigns, and community engagement, we successfully propelled Organic Keedz towards greater visibility and recognition in the competitive landscape of the organic children’s products industry. As we continue to collaborate and innovate, we remain committed to empowering brands like Organic Keedz to realize their full potential in the digital realm.