Case Study: Granny B’s Remarkable Return on
Investment (ROI) in Just 30 Days Using Google
Ads

Introduction:
– This client invested R 4485.00 in our service fee.
– This client made a total of R 116 554.99 with a spend amounting to
R 8415.95 in his first month.
– This client’s ROI was 903% in his first month – Nearly 10 times the
amount he initially invested.

Objective:
– Our main objective for this client was to increase sales through
Google Ads.

Challenges:
– This Client was struggling to bring his sales up.
– He was also struggling to find a partnership where he felt valued as
a client.
– This client’s quality score on Google was halting the position that he
could show for.

Strategies Implemented:
Content Transformation:
– We not only did search ads but focused on how his tone and
messaging for the brand were coming across when people
searched for him
– We had to Emphasise the trust factor for his product as the
market was saturated with products.

Results:
– Not only did we decrease his sales, but we also brought his quality
score up.
– His “Top of page” rate increased by 52.5%
– His conversion rate increased by 19.3%
– His sales increased by 61.8%
– His “Click though rate” increased by 72.7%

Conclusion:
– The key take-away for this client is that his expectation was me
when he became a client of Billie and Code and his expectations
continue to be met on a month-to-month basis.

Case Study: Fancy Parties Remarkable Return on
Investment (ROI) in Just 30 Days Using Social
Media (Paid Ads) & Google Ads

Introduction:
– This client invested R 7417.50 in our service fee.
– This client made a total of R 68 926.64 with a spend amounting to
R 9062.58 in his first month.
– This client’s ROI was 418% in his first month using Paid social ads
as well as Google Ads

Objective:
– Our main objective for this client was to increase growth using a
sales strategy.

Challenges:
– This client was losing money and making a loss trying to do their
marketing.
– She struggled to cope with time management in digital marketing.
– She also struggled to get the correct creatives out to attract her
audience.
– Google ads had a low-quality score and this was preventing her ads
from doing well.

Strategies Implemented:
Content Transformation:
– We started creating content that would resonate with the
audience.
– We brought colour back onto the page.
– Binge-Worthy, Nurturing Content:
– We saw that this brand needed to reach out to micro-
influencers.
– The micro-influencers needed to match the brand aesthetic
and produce content that would speak to the audience.
– We took an approach of offering products without any
expectation in return and this worked well for the brand.

Compelling Ad Campaigns:
– Creating the ads for this client took testing, we needed to
know what the audience would respond to as well as make it
relatable.
– These ads were designed to create a desire for the product.
These products are in high demand and we needed to show
the trust aspect around why theirs should be chosen and
bought.

Results Social:
– Reach increased by 6965.57
– Impressions increased by 15 814.07%
– Frequency increased by 125.23%
– Cost per engagement decreased by -24.27%
– Page Engagement increased by 23 523.08%
– Post engagement increased by 23 546.15%

Results Google Ads:
– Impressions increased by 140.20%
– Interaction rate increased by 14.61%
– Conversion value increased by 9100.21%
– Cost per conversion decreased by -98.78%
– Conversion rate increased by 5494.10%

Conclusion:
– This client’s goals are still being met and exceeded on a month-to-
month basis.
– Our growth strategy has been proven to work yielding fantastic
results across the board.