So you’re thinking of taking your store online and are doing some research to better understand this. Well look no further… you’ve landed on the right article!
You’re in luck! Taking your store online has never been easier! There are two main platforms that we suggest to all our clients as we have used them time and time again and have found that these are the 2 best in the market, and they are WordPress and Shopify.
Here are their key features and this should help you make a decision on which would work best for you and your business.
WordPress is a free and open-source CMS (content management system) used in creating websites or blogs. It is a completely online platform, so there is no need to download any software onto your computer!
WordPress is the most popular CMS in the world. It is easy for beginners, but also very powerful for developers! There are many key aspects to this tool, but we have highlighted the most important ones below:
Woocommerce offers flexible and secure online payments, on-the-go order management and unlimited building & customisations. You can have your product pages looking and feeling as you’ve always envisioned.
Extremely SEO friendly
It’s as simple as uploading your products and having the freedom to add your SEO on each product and on each page to help you rank better on Google and have your Google Ads match your content! WordPress ranks highly by search engines because of its constant code, making it easy to be read by bots.
Multiple Users are allowed without limitations
This feature is great because you can have staff members or family members help you out with keeping your site content up-to-date, running specials or even just adding new products to keep up with your client demand
Mobile Responsive Capabilities
WordPress comes standard with mobile responsiveness, however, some plugins are easily installable to help the D.I.Y beginners in making their site responsive across multiple platforms.
Despite being extremely user friendly, it also has great app integrations and is easily scalable as your store grows! Below we will highlight the features that we feel are the best for this platform.
Automatically integrated Analytics
Shopify was built with e-commerce in mind and it offers marketing analytics tools already integrated to help you see how your users interact with your store.
You can use just about any payment integration on the marketing and have your customers pay in the most convenient way possible for you to easily manage.
Easy to Set-up and Use
As a start-up, you don’t necessarily have the expendable income to be able to outsource your web development and Shopify kept this in mind when developing their platform. You can start your online store in a few easy steps without any fussing or hassles.
24/7 Customer support
As easy as Shopify is, there might be something more customisable that you would like to integrate and would need support on this and Shopify offers just that! Their support is easy to contact and they have a great turnaround time for responses.
Abandoned Cart Recovery
This goes hand-in-hand with the marketing tools that are already integrated with the platform. Shopify tracks your customers and gives you the option to remarket to these customers that have abandoned their carts so that you can entice them to come back and complete their purchase.
Shopify is a subscription-based platform. It is mainly an e-commerce platform that allows you to sell your products online and is also a retail POS system (point of sale)
In conclusion, both platforms are great and they both have key functionalities that every online store needs! If you feel that you need more advice, we will gladly have a 30-minute meeting with you to diagnose your business and help you choose the right fit!