Static images on Instagram used to be the primary focus of the platform. However, when reels were introduced in 2016, they quickly took over and became the new darling of the platform. Reels are short, looping videos that can be up to 60 seconds long, and they’ve been incredibly popular with users and businesses that have a social presence.
While reels are still going strong on Instagram, we’ve noticed that TikTok has been putting more emphasis on static images lately. TikTok has been leveraging static images in new and innovative ways, such as using them in videos with the swipe option. This allows users to swipe through multiple images within a single video, much like a slideshow, creating a seamless and engaging viewing experience. This has been a big hit with users, as it allows them to tell a story or showcase a series of products or services in an eye-catching and interactive way.
Before this new video type, TikTok didn’t have an option for static images. Instagram took the lead in that area, but not anymore! So, naturally, Instagram is starting to leverage static images on the platform once again. So, what does this mean for businesses on Instagram? It means that there’s a new opportunity to capture the attention of your audience by incorporating static images into your marketing strategy. By using a combination of static images and reels, you can create a more diverse and engaging content mix that appeals to a wider range of users.
By leveraging TikTok and Instagram for both static images and video content. Your business will be reaching two completely different audiences, which could only lead to more growth and brand awareness for your business.
Here are a few tips to keep in mind:
- Experiment with the swipe option in TikTok videos with static images in order to see how it can enhance your content.
- Use static images to showcase products, services, or behind-the-scenes moments in an eye-catching way on Instagram.
- Make sure your static images are visually appealing and high-quality to grab the attention of your audience for both platforms.
- Consider using static images in combination with other content formats, such as videos, carousels, and stories.
In conclusion, static images are back on Instagram, and businesses can take advantage of this trend to reach new audiences and drive more engagement. It might take a bit more time to create video content as well as photo content, but it will be so worth it if it means your social presence will grow!
Written by: Billie and Code